By Laurie Wakefield on Tuesday, August 24, 2010
I'm diving in. I don't plan to abandon traditional communication and media but I do believe that we can use them more effectively and that social media can help us participate in focused communitities and get to know our target audiences better.

Laurie Wakefield, a communications professional with more than 30 years of experience, blogs about Public Relations and Marketing Communications, highlighting programs and techniques that attract and engage, leaving lasting impressions and inspiring action.
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Recent Comments
Re: Several Ways to Create Quick and Unique Visual Content
Thank, it was interesting read about "Be Intentional About Communicating Visually"
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Re: Sharing the Love - <BR/>Tips for Generating and Nurturing Business Leads Online
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Re: Sharing the Love - <BR/>Tips for Generating and Nurturing Business Leads Online
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Re: Several Ways to Create Quick and Unique Visual Content
Nice, succinct and informative - especially with regard to creating unique backgrounds and typography. Very helpful when trying to standout from boring visuals we mostly see today.
Re: Are B2B Companies Afraid of Social Media?
Having been in sales the majority of my career, I believe relationships will always be an integral part of successful sales. The companies that successfully use new technologies, whether they are B2B or B2C, will be the companies who remember to keep the "H" (human) factor in their sales strategies.
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