By Laurie Wakefield on Wednesday, January 13, 2016


*Photo taken of the mural by James Cochran in London, England that became a memorial to David Bowie this week

Following David Bowie's death on January 10, 2016 our television and social media news feeds were filled with posts that celebrated his talent and contributions to music. His creativity and artistry have engaged and entertained us for decades. However, Bowie demonstrated understanding and vision beyond the medium of music. This article highlights the accuracy of Bowie's Internet predictions and their relevance to marketing communications today.

By Laurie Wakefield on Wednesday, January 29, 2014

I just had to share this terrific infographic and congratulate Joe Chernov, VP of Content for HubSpot and Robin Richards, of RIPETUNGI on this wonderful project. The visual impact and experience are as staggering as the data they illustrate. The infographic is too impressive to squeeze onto this intro page so I hope you'll click and read on for the full experience.

By Laurie Wakefield on Saturday, January 25, 2014

This drawing is dedicated to Caine Smith, an impressive 11-year-old PR natural who spoke out about bullying. Movie director, Lee Hirsch captured a video interview with Caine that continues to be shared virally, bringing more attention to his cause and "The Bully Project".I hope the drawing will help fuel more sharing through social media, draw ongoing attention to Caine’s story and "The Bully Project", and encourage more people to stand up, speak up and help stop bullying. Background on the story and an update on Caine are included in this article.
By Laurie Wakefield on Tuesday, August 24, 2010
I'm diving in. I don't plan to abandon traditional communication and media but I do believe that we can use them more effectively and that social media can help us participate in focused communitities and get to know our target audiences better.

Laurie Wakefield, a communications professional with more than 30 years of experience, blogs about Public Relations and Marketing Communications, highlighting programs and techniques that attract and engage, leaving lasting impressions and inspiring action.
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