By Laurie Wakefield on Wednesday, March 09, 2016


Visual content is more important than ever to attract and engage target audiences. Laurie Wakefield shares her experience and provides tips and examples, including links and videos using a variety of apps to create quick and unique digital graphics.

By Laurie Wakefield on Friday, February 12, 2016



To be effective, even the best marketing automation tools require careful attention. When marketers use these tools responsibly, consider target audience interests, evaluate and learn from the data collected, they can publish more meaningful content that attracts and engages more qualified leads and prospects while nurturing customer relationships.

 

By Laurie Wakefield on Wednesday, January 13, 2016


*Photo taken of the mural by James Cochran in London, England that became a memorial to David Bowie this week

Following David Bowie's death on January 10, 2016 our television and social media news feeds were filled with posts that celebrated his talent and contributions to music. His creativity and artistry have engaged and entertained us for decades. However, Bowie demonstrated understanding and vision beyond the medium of music. This article highlights the accuracy of Bowie's Internet predictions and their relevance to marketing communications today.

By Laurie Wakefield on Wednesday, February 18, 2015

I’m working with a team of representatives from several agencies to host Atlanta’s first Inbound Marketing Day on March 5, 2015 during the global Inbound Marketing Week. This is a great opportunity for Atlanta area marketers, their friends and colleagues to boost their awareness and skills without leaving town. Register to attend this event, where you'll find at least 8 ways to learn more about inbound marketing while you network with other marketers, technology and service providers and hear presentations from 4 globally recognized authors and speakers. Read on to learn more about the speakers and agenda.

Interested? Use this promotional code: IMDATL15-Wakefield and save $10 off your registration.

Inbound Marketing Day Atlanta Logo

By Laurie Wakefield on Wednesday, April 23, 2014

Graphic - Most of Us Have a Broad Footprint Online

With so many places to discover, meet, follow and begin to build relationships online why would we need to “connect” with everyone in LinkedIn? In this article I'm sharing a few stories and examples that support my decision to maintain several public contact points while reserving LinkedIn for direct business relationships.

SaveSave

By Laurie Wakefield on Thursday, February 13, 2014


Many marketers today are using the power of the Internet, clever software applications and some creativity to blast frequent campaigns that may attract attention like a box of colorful candy, only to disappoint by leaving a bad taste in the mouths of their target audiences.

    

By Laurie Wakefield on Friday, February 07, 2014

 


B2B customers are using social media and smart businesses can find them, entertain, engage and learn from them there.

By Laurie Wakefield on Wednesday, January 29, 2014

I just had to share this terrific infographic and congratulate Joe Chernov, VP of Content for HubSpot and Robin Richards, of RIPETUNGI on this wonderful project. The visual impact and experience are as staggering as the data they illustrate. The infographic is too impressive to squeeze onto this intro page so I hope you'll click and read on for the full experience.

By Laurie Wakefield on Saturday, January 25, 2014

This drawing is dedicated to Caine Smith, an impressive 11-year-old PR natural who spoke out about bullying. Movie director, Lee Hirsch captured a video interview with Caine that continues to be shared virally, bringing more attention to his cause and "The Bully Project".I hope the drawing will help fuel more sharing through social media, draw ongoing attention to Caine’s story and "The Bully Project", and encourage more people to stand up, speak up and help stop bullying. Background on the story and an update on Caine are included in this article.
By Laurie Wakefield on Thursday, October 07, 2010

 

You may have seen this video of composer and conductor, Eric Whitacre and his virtual choir as it has spread virally through YouTube, Facebook and other social networks, but have you been inspired beyond the music? This is a great example of the enormous potential of social media for business applications.

This video requires Flash, if you are having difficulty you may view it on YouTube Here



Laurie Wakefield, a communications professional with more than 30 years of experience, blogs about Public Relations and Marketing Communications, highlighting programs and techniques that attract and engage, leaving lasting impressions and inspiring action.
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