Laurie Wakefield

began planning her career early in her childhood as she watched the 1960s sitcom, Bewitched. Her favorite episodes were those when Darrin Stevens, Samantha’s husband, created and pitched ad campaigns to clients. Laurie was inspired by the notion that she could have a career like Darrin’s, using her creativity and combining words and pictures to communicate.
 

She majored in advertising design at Florida State University and graduated from
Portfolio Center before beginning her career, as an Advertising Art Director. As her career progressed, she became interested in broader communication techniques including public relations. Laurie moved from working for
Ad Agencies to corporate Marketing Communications and PR roles. She eagerly incorporated web and Internet communications into her campaigns and she continually seeks new ways to help clients communicate and develop and nurture relationships with their prospects, customers, investors and employees.


For more than 30 years, Laurie (formerly Laurie Sillay Lahr) has led Public Relations, Advertising and Marketing Communications programs around the world for organizations, companies and products including television and computer systems, satellite telecommunications, hardware, software and services, as well as consumer products including apparel, banking, fast food, real estate, hospitals, medical devices and services.
 

Today, Laurie helps clients build productive business relationships through visually compelling,
clear, credible and consistent content that is interesting and relevant to their intended audience. She is respected for her professionalism and known for the development and direction of strategic communication programs that always combine engaging visual presentations with compelling copy. She leverages the Internet and the latest technologies to reach and attract target audiences with cost-effective programs that consistently deliver compelling messages and measurable results.

Read Laurie's professional summary

 

 


Peggy Ballard

President
Encore Performance Marketing


“Laurie  worked on my team at Scientific-Atlanta. I always appreciated her creativity and the visual illustrations and photography that she used to help us tell the company story.”

 

Kurt Myers

Project & Business Development, OnDemand WebSolutions, Inc.


“Laurie has worked with me at multiple companies. She is very knowledgeable and effective in all marketing and PR aspects and especially so in the media industry. Her work ethic and creativity are extremely strong.”



Steve Necessary

Vice President, Product Development Cox Communications


“Laurie led our Strategic Communications team at Concurrent. In addition to her PR and media relations skills, she was instrumental in helping us develop clear product demonstrations for complex technology which were incorporated into powerful customer presentations.”


 

Laila Sillay, MD

Women & Teens Gynecology

 
“Laurie guided key messaging and developed a distinctive graphic image for my practice. She ensured that these remained clear and consistent throughout all communication materials from the logo to the website and my new blog. I value her experience, creativity and instincts in all aspects of communications including social media, which is a great way to reach, educate and build relationships with women and teens today.”